A New Mexico Lowrider
W. V. Ring
undated
Photo Archives, Palace of the Governors, Santa Fe, negative no. Loeffler-lowrider

"Bajito y Suavecito" ("Low and Slow") is the Lowrider motto. Originally part of the 1930s "Zoot Suit" culture in the Southwest, Low Riding became a popular style manifestation in California's Chicano culture of the 1950s and 1960s. It has been adopted by and adapted to New Mexico, with the town of Española in Rio Arriba County being the self-declared "Lowriding Capital of America." This 1963 Chevy Impala exemplifies the style.